ZALA SPRINGS GOLF RESORT APPOINTS IMG IN PREPARATION FOR THE INTERNATIONAL STAGE
Zala Springs Golf Resort in Hungary has appointed IMG to provide management, marketing and communications consultancy services as it seeks to establish itself as one of Europe’s finest new golfing destinations.
Featuring a stunning Robert Trent Jones Jr championship golf course and distinctive modern clubhouse, the resort enjoys an enviable location, lying within a two hour drive of four iconic European cities (Budapest, Vienna, Zagreb & Ljubljana) and within 20 minutes of the beautiful Lake Balaton, Central Europe’s largest lake and a sunseeker’s and watersports paradise. Accommodation is provided in the form of 32 luxurious apartments and penthouse suites, and an extensive wellness centre is set to open in Spring 2020.
Russell Hannah, Senior Director of Golf at IMG commented; “Zala Springs has all the attributes required to become a truly iconic golfing venue and we are delighted that it has joined our growing portfolio of world class golfing properties. The combination of IMG’s unique expertise and global reach with the passion, knowledge and experience of the Zala Springs team will ensure that it delivers a truly world class experience and receives the international recognition and success it so clearly deserves.”
Tamas Benkocs, President & CEO of Zala Springs said, “Having already established ourselves as one of the finest golf resorts in the region, the time is now right to further elevate our status. With IMG’s global brand and heritage and commitment to quality, we are confident that they are the right partners to support us with our ambitious plans and we look forward to a rewarding and beneficial relationship”
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.