LEARN MORE ABOUT IMG'S MARKETING SERVICES WITH LEONARDO IZZI
A GLOBAL SOLUTION
IMG has been at the forefront of the sport management industry since its inception in 1960, with golf at the heart of its activities. Our founder Mark McCormack was the first to recognise the commercial potential of sport and that of its stars. With the promotion of IMG’s first clients – Arnold Palmer, Gary Player and Jack Nicklaus - the sport marketing business was created and IMG considered the market leader in the industry.
In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency, advancing our expertise. In 2017, IMG became an Endeavor company, further strengthening the breadth of IMG’s offering and our ability to deliver unparalleled access and scope across the sport.
Over the past 25 years IMG Golf Course Services has assisted over 110 clubs with our industry leading consulting services. With professional staff across the globe, we utilize our broad resources and experience to deliver value added services to create successful clubs.
A few years ago we also launched IMG Prestige, an elite network of 200+ courses that feature leading golf clubs and partners from across the world. The network provides a unique and valuable benefit to the members of each participating club as well as driving and delivering green fee revenue. Members at each club are entitled to preferred access, special rates, discounts, benefits and privileges.
IMG PRESTIGE +
We recently launched Prestige +, a new service platform focused on delivering Sales, Marketing & PR support to clubs. With our network of contacts and expertise, we are uniquely positioned to offer clubs a range of customized marketing services that will enhance the reputation of the club, provide a competitive advantage, open up new markets and drive additional rounds.
Our team provide access to expert market knowledge, sharing industry best practices and developing innovative opportunities to maximize sales. The list of benefits includes membership to the IMG Prestige network, access to our network of tour operators and media partners, regular features in our newsletter The View, IMG social media platforms and drafting & distribution of press releases.
PLAYERS & EVENTS
WME Sports also manages some of the world’s finest players such as Francesco Molinari, Jordan Spieth & Emily Kristine Pedersen and so, can arrange for a top Tour player from our stable to act as a club ambassador, host an exclusive golf day or attend a grand opening. This provides the opportunity to entertain key prospective members, residents & media and generate superb exposure.
We stage some of the biggest professional events across the globe, including the Solheim Cup, Saudi International and the WGC HSBC Champions.
GOLFING WORLD & GOLF TV
Part of IMG Media, the team at Golfing World is on hand to support our clients with the production and broadcasting of exclusive Destination features. Golfing World is the world’s only daily golf show, being distributed to over 400 million households.
To learn more about IMG's management and consultancy services please click here.