Great Hotels of the World (GHOTW) the renowned European-based hotel representation brand and IMG Prestige an elite network of golf courses that feature leading golf clubs and resorts across the world, have forged a partnership to support their growth over 2021.
GHOTW provides global hotel sales, marketing and innovative technology solutions for an exclusive portfolio of some 50 primarily independent hotels and resorts worldwide, catering to the leisure, corporate and meetings markets. IMG Prestige consists of over 200 golf courses in 36 countries and is one of the world’s leading luxury golf networks.
The partnership with IMG Prestige is part of GHOTW’s strategy to provide hotel members with additional revenue streams, while increasing their visibility, in this case tapping into the lucrative golf market in which IMG Prestige is specialized.
GHOTW boasts several iconic golf hotels and resorts in its portfolio, such as Onyria Quinta da Marinha Hotel in Cascais, Portugal, La Finca in Alicante, Spain, Luttrellstown Castle in Ireland and the Grand Hotel Kronenhof, in Switzerland.
IMG Prestige golf courses will benefit from preferential and exclusive Membership opportunities within GHOTW and access to the brand’s international sales and marketing channels and expertise.
“In a challenging business environment, it is critical to partner and to innovate. This newly formed alliance enables our member hotels to tap into IMG’s impressive clientele and the company’s expertise in golf course management " commented Pedro Colaco, CEO, Great Hotels of the World.
"Great Hotels of the World (GHOTW) caters to largely independent upscale hotels. By providing them with “soft-brand” services, world-class technology and the right demand networks in domestic and international markets, they can compete with larger brands, whilst retaining their identity and character.”
Paul Burley, Senior Vice President, IMG Golf Course Services added “Great Hotels of the World have an impressive portfolio of outstanding hotels and resorts, which fits perfectly with the high quality standards of IMG Prestige. We are excited about the opportunities and benefits this new partnership will bring to our global network of golf clubs and resorts.”