MICHLIFEN EXTENDS MANAGEMENT AGREEMENT WITH IMG
IMG has announced the extension of its management and marketing agreement with the iconic Michlifen Golf & Country Club in Morocco. IMG has been working closely with Michlifen since the golf course pre-opening phase and, with this extension, will continue to provide extensive management support across all areas of the Club’s business including agronomy, operations, PR and marketing.
Officially opened in September 2018 by HRH Prince Moulay Rachid, Michlifen Golf & Country Club is located in the unique mountain town of Ifrane, a 45-minute drive from the historic city of Fez. Set at an altitude of 1,650 metres, the 18-hole championship golf course is the first Jack Nicklaus Signature in North Africa.
The clubhouse offers panoramic views across the golf course and Atlas Mountains, and the golf academy features three world class IMG performance studios, offering the latest in custom fitting and teaching technology.
The course forms part of the iconic Michlifen Resort & Golf, recognised as one of the finest and most exclusive Spa and Alpine retreats in the region. The 71 room, 5-star hotel features a luxury spa, world class dining and offers the ultimate golf & leisure destination.
Russell Hannah, Senior Director, IMG Golf Course Services, commented: “We are delighted to extend our relationship with Michlifen Golf & Country Club as we continue our mission to ensure it takes its place amongst the World’s great golfing destinations. It has been an exciting journey since those early days of pre-opening, and it’s fantastic to see that despite the challenging year we had in 2020, the resort’s reputation continues to grow. This is a truly unique property and we are excited to be a part of its continued success.”
Denys Courtier, Regional Director of Sales & Marketing, Michlifen Resort & Golf, commented: “Having IMG on our side since the golf course planning stage has been a key part of the Club’s initial success. Together, we have been developing all areas of the club and we look forward to the ongoing relationship and the opportunities ahead. Michlifen offers an unforgettable alpine experience and, with IMG’s support, we look forward to welcoming golfers from around the world who are looking for a unique and luxurious golfing experience.”
IMG Golf Course Services is a global leader in the design, development, marketing and management of world class golf courses. For more than 25 years, the group has set the standard for excellence in golf course design and golf club management. IMG’s golf course services team currently provides a diverse range of management and marketing services to more than 20 award winning clubs and resorts.
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.